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GET TO THE MALL: Cosmopolitan is looking ahead to the holiday season — and hopes to drive readers back into shopping malls (which should bring joy to every beleaguered retailer out there). From Dec. 5 to Dec. 12, readers who spend more than $75 or more at a General Growth Properties mall location, such as the Natick Collection in Massachusetts or The Grand Canal Shoppes in Las Vegas, will get a $15 gift card to the Salon Wish network of salons. Through the Salon Wish Web site, shoppers can find a local participating salon, where they can spend their gift cards on services such as a manicure or pedicure.
GGP has 165 locations around the country and Cosmopolitan senior vice president/publishing director Donna Kalajian Lagani said the magazine is partnering with the mall operator in part because GGP will help promote the program through a targeted e-blast to 2.5 million people. “Both Cosmo and GGP are committed to helping drive shoppers in-store and will be looking to partner again for a spring time Shop Til You Drop promotion,” Kalajian Lagani added. But first they have to get through Christmas. — Amy Wicks
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