Memo Pad: Confusion at Pop Magazine... Blogging Back...

Bauer Media's newly relaunched Pop magazine named a starry editorial board last week, but the roles and players are still unclear.

CLEARING THINGS UP — OR NOT: Bauer Media’s newly relaunched Pop magazine named a starry editorial board last week, whose members include Alice Rawsthorn, Julia Restoin-Roitfeld and Peter Saville. But there seems to be some confusion over exactly who’s on the team and what their roles will be.

One person the group won’t include is Daphne Guinness, despite Pop editorial director Ashley Heath’s earlier claims she’d be on the board. “While I have admired the work of the editorial team at Pop for some time, it was not correct to say that I had agreed to be on the editorial board,” Guinness said. “While it was flattering to have been asked, I do not want to be so closely associated with one magazine. I am very fond of Ashley and there is every possibility that we will work on a project at some point in the future.”

As for Heath, he said of Guinness, “She wants to be seen as media neutral, and I respect Daphne’s wishes on that. The important thing is Daphne feels she can contribute to the magazine going forward in a free and adventurous manner.”

There also seems to be some confusion about Olympia Scarry’s role. Scarry told WWD last week that she would be artistic director. Not so, according to Heath, who said her role will be announced along with the rest of the magazine’s creative team.

Heath stressed the group won’t be actually running the magazine, adding he plans to reveal the full editorial team in London after the Paris shows. “The editorial board is very important, but it’s not the masthead. I think there’s been some confusion over that,” he said. “The concept of the editorial board is a group of collaborative friends or trustees who constantly talk through and enhance ideas the magazine is considering covering. [They’re like] the guardians of our Pop universe, and therefore of Pop the magazine.” Do they get superhero costumes?

— Nina Jones

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