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TV CAMERA READY: Television is getting in on the one-two punch of Fashion’s Night Out and Mercedes-Benz New York Fashion Week. CBS began teasing its Sept. 14 Fashion’s Night Out behind-the-scenes special last week with a handful of clips posted online. The footage has Vogue editor Anna Wintour figuring prominently (as expected) as she plans the sequel to last year’s inaugural event. In an interesting subplot, several now-former Vogue-brand personalities feature as extras. In one segment, which shows a March assembly of all the magazine’s international-edition editors, former publisher Tom Florio and former Russian Vogue editor Aliona Doletskaya can be seen listening intently to presentations from Wintour and Condé Nast International president Jonathan Newhouse. In another, former fashion news and features director Sally Singer, who left in June to helm T: The New York Times Style Magazine, gives her notes on fall trends.
NBC, meanwhile, has begun rolling out its local ad campaign for its coverage of fashion week with spots on its local affiliate as well as in taxis, on PATH trains and on Times Square billboards. — Matthew Lynch