SUGAR HIGH: Last year, speculation swirled that e-mail newsletter DailyCandy was on the market, with a hefty price tag at about $100 million. Though chatter has simmered (and the rumor was never confirmed), the company is expanding its footprint over the next year and adding experienced staffers to help grow its operations. DailyCandy tapped Catherine Levene to become the company's first chief operating officer, while Alyson Racer was named vice president of advertising sales, reporting to Levene. Both join from The New York Times; Levene was previously a vice president in the paper's digital unit, while Racer was formerly vice president of advertising. The hires will help DailyCandy expand its advertising efforts and branch out into new markets. Previously DailyCandy chief executive officer Pete Sheinbaum oversaw the ad sales team, a staff of five two years ago. Now that DailyCandy has 16 editions and over 20 people responsible for sales and marketing, "I will spend more time on strategic initiatives, new markets, and product development," he said. "My time needs to be spent more externally."
Memo Pad
Memo Pad: Close To Reality... Getting Down... Sugar High
by
Posted Thursday May 17, 2007
From WWD Issue 05/17/2007
SUGAR HIGH: Last year, speculation swirled that e-mail newsletter DailyCandy was on the market, with a hefty price tag at about $100 million. Though chatter has simmered (and the rumor was never confirmed), the company is expanding its footprint over the next year and adding experienced staffers to help grow its operations. DailyCandy tapped Catherine Levene to become the company's first chief operating officer, while Alyson Racer was named vice president of advertising sales, reporting to Levene. Both join from The New York Times; Levene was previously a vice president in the paper's digital unit, while Racer was formerly vice president of advertising. The hires will help DailyCandy expand its advertising efforts and branch out into new markets. Previously DailyCandy chief executive officer Pete Sheinbaum oversaw the ad sales team, a staff of five two years ago. Now that DailyCandy has 16 editions and over 20 people responsible for sales and marketing, "I will spend more time on strategic initiatives, new markets, and product development," he said. "My time needs to be spent more externally."





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