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3RD DATE: Nicole Miller's new ad campaign for her 3rd Date Collection of lingerie gives lingerie advertising a different spin: a sexy-looking bra brandished with one of her cocktail dresses. Styled by Miller, the campaign appears in the January issue of Elle. "Right now is the hottest time for lingerie at stores through Valentine's Day," said Bud Konheim, chief executive officer of Nicole Miller Ltd. "Nicole took over the styling because everybody else, top stylists and ad firms, came up with something that was either raunchy or didn't make sense. What she and Gilles Bensimon came up with was a young woman in her office holding a 3rd Date bra and wearing a Nicole Miller dress. A sign on her computer tells it all — '7:00 Dinner!'" — Karyn Monget
Memo Pad
Memo Pad: Circ Saga... Food Group... 3rd Date...
Memo Pad: Circ Saga... Food Group... 3rd Date...
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Posted Wednesday December 19, 2007
Last Edited Tuesday June 10, 2008
From WWD Issue 2007/12/19
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