Nicole Miller's new 3rd Date ad campaign.
Photo By WWD Staff
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Formally, as part of the settlement, the newspapers admitted that between 2001 and 2004, employees inflated paid circulation numbers and underreported the number of copies of papers that were returned unsold. Also, Newsday acknowledged that senior managers coached distributors in advance of ABC audits to lie when questioned by auditors. It was also confirmed that Newsday employees, posing as customers, were sent to purchase newspapers at sales outlets across Long Island.
A spokesman for the U.S. Attorney's Office for the Eastern District of New York said that nine persons have pleaded guilty, and seven will be sentenced on Thursday.
The issue drew the government's attention to circulation practices in the broader publishing industry. The spokesman declined to provide more details on the Newsday and Hoy case, or whether the government continues to actively eye other potential circulation-related cases. Newsday and Hoy are subsidiaries of the Tribune Co. — Amy Wicks
FOOD GROUP: The publisher shuffle in the epicurean category seems to have settled for now, with the appointment at Martha Stewart Living Omnimedia of Amy Wilkins as publisher of Everyday Food magazine. That magazine had lost publisher Anne Balaban to Everyday With Rachael Ray, whose publisher, Christine Guilfoyle, had decamped for WWD in the fall. The digest-sized Everyday Food posted a 16.5 percent ad page growth this year over 2006, and it will raise its rate base to 900,000 next month. Although the position has been open for about six weeks, MSLO didn't look very far for the pick: Wilkins is already the publisher of Martha Stewart Weddings, and she now has a bit more time on her hands, since the company closed her other responsibility, the younger lifestyle book Blueprint, last week. Curiously, the 500 words of the press release included no mention of Blueprint. — Irin Carmon





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