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fashion-memopad

Memo Pad: Charlize is Vogue's Cover Girl... Levi's New Man...

Vogue aims to leverage its September cover star to drum up excitement for Fashion’s Night Out on Sept. 10.

APPS RANKING: A handful of magazine apps are gaining significant traction among iPhone users. After less than two weeks, Seventeen magazine’s first iPhone app has already made it to the top of the lifestyle category in the Apple iTunes store, among free apps (over the previous 24-hour period). “We are up to over 130,000 downloads,” said a spokeswoman, who added the “Seventeen Fashion Finder” app knocked Virtual Zippo Lighter out of the top spot (which it held for over a year). “We’ve promoted this everywhere — in the magazine, Web site, Facebook, Twitter and MySpace,” said editor in chief Ann Shoket. “We were at the right place at the right time.” Condé Nast Digital’s Epicurious app, which includes free recipes from Bon Appétit, Gourmet, Self, Cookie and Parade, comes in at number 12 in the same category.

For paid lifestyle apps, SI Swimsuit 2009 is ranked 13th out of the top 20. In the entertainment category, the People magazine Celebrity News Tracker is ninth among paid apps. And, in Healthcare and Fitness, Men’s Health Workouts is ranked number three in paid apps, while Women’s Health Workouts comes in at number 13. — Amy Wicks

 

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