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LEVI’S NEW MAN: Levi Strauss & Co. is bringing in more executive talent from outside the company. The San Francisco-based denim giant has hired Jaime Cohen Szulc to become its first global chief marketing officer for the Levi’s brand. He will report directly to John Anderson, president and chief executive officer, and will wield one of the biggest budgets in the apparel world. Levi’s as a group last year spent $297.9 million worldwide on advertising in the year ended Nov. 30, according to its annual report.
“Jaime is a strong, strategic business leader with a deep understanding of how to translate consumer insights into marketing programs that drive growth across geographies and channels,” said Anderson.
Szulc joins Levi’s from Eastman Kodak Co.’s consumer digital group, where he was worldwide chief operating officer. He was also managing director for global operations. Szulc’s experience working in Latin America, Europe, Africa and the Middle East seems to have been of particular interest to Levi’s, which is targeting growth in emerging markets. He began has career at Procter & Gamble Brazil and also served a stint with S.C. Johnson.
Szulc is the second executive with a strong background in global business to join Levi’s this summer. On July 1, former Yahoo Inc. chief financial officer Blake Jorgensen started his tenure as chief financial officer and vice president of the company. — Ross Tucker