Most Recent Articles In Memo Pad
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The decision by the two large publishing houses follows Time Inc.'s announcement in September that it would enroll all of its titles in Rapid Report, as Hachette Filipacchi Media did this summer. Rodale and Alpha Media Group, home of Blender and Maxim, also have committed to the report. Of the larger publishers, Bauer Publishing, home to several newsstand-heavy weekly magazines including In Touch and Life & Style, and Wenner Media, publisher of Us Weekly and Rolling Stone, have not yet signed on. American Media Inc. also has most of its titles on Rapid Report, but discontinued reporting figures for Star in March.
— Stephanie D. Smith
MOVING ON: Former Dennis Publishing chief executive officer Stephen Colvin has landed at CNET Networks as executive vice president. Colvin will have responsibility for properties including GameSpot.com, TV.com, MP3.com, FilmSpot and UrbanBaby. Colvin left Dennis once the company was acquired by Quadrangle Partners in August. During his tenure, he put Dennis on the map in the U.S. with lad mag duo Maxim and Stuff, and later oversaw the launch of The Week, and Blender magazines here, as well as their respective Web sites and mobile platforms, radio and television programs and branded products (remember Maxim Hair Color for Men?). Colvin begins his new job Monday.
BIG BREAK: Considering the big money and buzz surrounding social networking sites (as evidenced by Microsoft's $240 million investment in Facebook this week), it should come as no surprise that fashion designers are also joining the trend. Up next, C'N'C Costume National, which has set up a page on MySpace to find its next models for the house's spring ad campaign. The online "Web casting" will conclude Wednesday, with the selection of a male and female model. "For C'N'C Costume National, my streetwear line, I am looking for 'cool kids' between 18 and 28 trying to promote their music or themselves through the Web," said Ennio Capasa, designer and creative director. "MySpace is an important part of socializing and it has become a jump board for anyone willing to express themselves freely and to show their talent." The models will be shot in Paris in early November by Stefan Ruiz, who has photographed previous campaigns for the brand. "Besides the print ads, the campaign will relaunch everything back on MySpace through our site and probably through the sites of the people that participated," predicted Capasa.
— Amy Wicks