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Memo Pad

Memo Pad: Change Agent... For Those Who Weren't There... Lovely Kitty...

Memo Pad: Change Agent... For Those Who Weren't There... Lovely Kitty...

by WWD Staff

Posted Monday May 05, 2008

Last Edited Sunday July 13, 2008

From WWD Issue 2008/05/05

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Eva Mendes

Photo By WWD Staff

CHANGE AGENT: Is another magazine already haggling to become a partner with "Project Runway" once its contract with Elle runs out? The Hachette Filipacchi Media title is contracted to the reality show through its fifth season, the last on the Bravo network. But season six of "Project Runway" will be broadcast on Lifetime, and the existing contracts between the show and its partners are being renegotiated. Though Elle's contract could be renewed, sources close to "Project Runway" say Marie Claire is expressing an interest in participating. Such a partnership is ripe for synergy: Marie Claire is published by Hearst Magazines, whose parent company jointly owns Lifetime with The Walt Disney Co. Hearst also published Lifetime magazine in 2003, but the unsuccessful launch shuttered after a year. A spokeswoman for Marie Claire said, "We think 'Project Runway' is a fantastic show, but to speculate at this point beyond season five would be, as [season four winner] Christian Siriano says, 'A hot mess!'"

Nevertheless, season six will bring at least one new feature to the show: As reported by Entertainment Weekly's Web site last week, the program will film half of the episodes in Los Angeles to accommodate host Heidi Klum's schedule and family commitments. The show's presence in Los Angeles will bring more Hollywood-focused challenges, but the finale will still be taped in New York around fashion week in February.

— Stephanie D. Smith

FOR THOSE WHO WEREN'T THERE...:
On "the one night of the year when magazine editors resemble the people who play them on TV," as Cindi Leive, Glamour editor in chief and outgoing president of the American Society of Magazine Editors, put it from the stage, not everyone was as edited as they are in their pages.

Outside Rose Hall in Jazz at Lincoln Center Thursday night, Wired's new publisher, Chris Mitchell, stood beside editor in chief Chris Anderson. Both Chrises joked about their passing physical resemblance (both are tall with shaved heads) and the possibility of switching places. "Can I get the speaker's fees?" joked Mitchell. "Can I get the commissions?" countered Anderson.

On stage, Padma Lakshmi cooed about fiction's effects on one's loins, an apparent and uncomfortable reference to her ex-husband, Salman Rushdie. (Meanwhile, the women in the room couldn't stop talking about David Willey, newly elected ASME president and Runner's World editor in chief, whose good looks had some normally very composed female editors and magazine staffers giggling like teenagers.)
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