Memo Pad: Celebrity Endorsement... Time for More... No Longer Part of the Portfolio - Fashion Memopad - WWD.com
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Memo Pad

Memo Pad: Celebrity Endorsement... Time for More... No Longer Part of the Portfolio

Memo Pad: Celebrity Endorsement... Time for More... No Longer Part of the Portfolio

by WWD Staff

Posted Wednesday October 17, 2007

From WWD Issue 10/17/2007

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NO LONGER PART OF THE PORTFOLIO: Former Men's Journal and Details editor in chief Michael Caruso signed on last year as a contributing editor at large at Portfolio and came back as planned from a two-week vacation on Monday, but by the end of the day, staffers were told his contract hadn't been renewed. A spokeswoman for the magazine said he joined the title to work on the launch and then signed a six-month contract, and that the decision was mutual. Caruso, who was editing some of the longer features in the magazine and who launched a self-funded video aggregation site in June, did not respond to requests for comment on Tuesday. But sources at the magazine interpreted the move as a further shift of power away from traditional magazine types toward hires from The Wall Street Journal, Portfolio editor in chief Joanne Lipman's alma mater and a popular poaching ground for hires, particularly after the sale of the Journal's parent company to News Corp. Portfolio's fourth issue hit newsstands this week.
— Irin Carmon
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