— Miles Socha and Stephanie D. Smith
TIME FOR MORE: Time Style & Design will increase its frequency to seven issues in 2008 from five this year. Next year, the magazine will include a November lifestyle-themed issue. And for the first time, the title will dedicate an issue to men's wear. The first fall men's wear issue will make its debut in October 2008, and Betts also is planning for a spring men's wear issue in 2009. The reason for the new male focus? Obvious — 40 percent of the audience is male, Betts explained. Time Style & Design also has signed on a new publishing director, Kelley Gott, who will oversee both the domestic and international editions. Gott was promoted to the position after serving as New York advertising director for Time magazine. Style & Design's Luxury issue hits newsstands in early November.
Meanwhile, Time magazine said Tuesday that Priscilla Painton, the magazine's deputy managing editor and a 20-year staffer at the newsweekly, will leave at the end of the year. A company-wide memo said Painton, whose name was thrown into the hat to succeed managing editor Jim Kelly last year when he stepped down, wanted to figure out "act two" of her career, and "try something new and completely different." Kelly's successor, Richard Stengel, wrote in the memo: "There's no way to quantify how much her passion and her standards have contributed to the unmatched quality of Time over the last two decades, except to say that we wouldn't be who we are without Priscilla Painton." Romesh Ratnesar, who is assistant managing editor, is expected to be promoted to deputy managing editor as Painton's replacement. Stengel also implied in the memo that the magazine would send Painton off with a classic Time Inc. "pour": "We will have a terrific celebration before she goes, and I promise, the Champagne will be good, and it will be French," he wrote.