Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Memo Pad: Catching Up... Personal Space... Reunited...

Looks like Kent Brownridge will be sitting in a corner office of Dennis Publishing before the end of the summer - although by then its name will surely be different.

fashion-memopad/news
CATCHING UP: Looks like Kent Brownridge will be sitting in a corner office of Dennis Publishing before the end of the summer — although by then its name will surely be different. Brownridge, along with private equity firm Quadrangle Group, agreed in June to acquire Dennis from founder Felix Dennis for around $250 million. Sources close to Dennis say the deal is expected to close the week of Aug. 13. But before then, Brownridge was invited by existing Dennis top executives to meet and greet the staffers of Maxim, Stuff and Blender over the next two weeks to give them an opportunity to ask questions regarding his plans. As for a name for the new company, sources say many have been tossed around, but nothing has been agreed upon just yet. Meanwhile, Brownridge is said to be taking meetings with a number of potential employees from other men's titles. Rumor has it that he's shopping around Maxim editor Jimmy Jellinek's job, but sources say he's meeting with people for many top-ranking positions across business and edit at the company. — Stephanie D. Smith

PERSONAL SPACE: If the August issue of Elle looks like it's channeling Bonnie Fuller's now-deceased blog-a-zine, don't worry, it's not permanent. Fuller's short-lived redesign of Star last November was, she told WWD, intended to play up each editor's "strong personality" by borrowing the first-person voices typical of blogs. That experiment of running editors' photos and comments came and went unmourned. Now, Elle is running small "editor's pick" boxes on nearly every page, featuring thumbnail photos of staffers, from fashion director Nina Garcia down to the assistants, each musing on how they plan to wear a Derek Lam sweatshirt or the Velcro snaps of Lanvin satin boots. Departed style director Isabel Dupre, despite wearing a doleful expression in her photo, gushes over a Fendi bag: "It reminds me of a teddy bear, and I can hug it all day long!"

Major changes by creative director Joe Zee and design director Paul Ritter won't appear until September, sources indicate, and editor in chief Roberta Myers said the editor's picks were "a one-time thing," meant to reflect the informality of August. She said she was unfamiliar with Star's blog-a-zine. "In a sense, every month is an editor's pick month — this is what the editors are culling from far and wide. But we get very nice response to our contributors' notes from readers," she said.
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