Style.com has always been challenged to drive traffic to its site between fashion weeks, so the hope is that more destinations will drive more readers. The rejig also comes as Style.com's contributing titles Vogue and W move to set up their own Web sites. "We still see our highest traffic during fashion season," admitted Standen. For example, January saw 1.8 million unique visitors and 113 million page views, while February saw 2 million uniques and 196 million page views, according to internal figures. But Standen added, "It's about keeping things fresh." In addition to more behind-the-scenes video clips and interviews with designers, which many other sites also provide, Style.com will increase its beauty coverage into the summer, and is mulling whether to add more staffers to cover beauty or launch a blog dedicated to beauty. — Stephanie D. Smith
MOLONEY EXITS EMAP: Emap plc group chief executive Tom Moloney, 48, has left the company, and the hunt for his replacement is already under way, Emap said Thursday. Moloney had been with Emap, which owns WGSN, and magazines including Grazia, FHM and Arena, for 25 years, and had served as chief executive since 2003.
An Emap spokeswoman declined to comment on the reasons behind the exit, but an industry source said Moloney was not the right person to execute Emap's ongoing move into digital media, and that the company needed fresh blood at the top. Emap, which will report its year-end results on Tuesday, is increasingly focused on digital media outlets such as WGSN, FHM.com, YoSpace, a firm specialized in user-generated content, and digital radio stations. Earlier this year, it shook up top management positions at its various magazines and restructured masthead positions. Emap will release full results next Tuesday. Alun Cathcart, 63, nonexecutive chairman and the interim executive chairman of the company, is expected to talk more about strategy going forward on Tuesday. — Samantha Conti