A DIFFERENT ARTISTIC VIEW: For Bottega Veneta, advertising is about more than just promotion. It's art, too. Once again, the Italian fashion house has commissioned an artist to shoot its ad campaign for spring, tapping British photographer and video artist Sam Taylor-Wood. Famous for examining the nature of voyeurism — her body of work includes a film of David Beckham sleeping — Taylor-Wood brought her signature perspective to the Bottega Veneta shoot. "The imagery in the campaign captures the restraint and intimacy of spring's subtle, pale-hued clothing and accessories," the company said.
The ads were photographed in a single day in November in London, where Taylor-Wood, 40, lives with her husband, art dealer Jay Jopling, and two children. "Her sense of composition, her use of lighting, the psychological depth that she brings to pictures — she has a remarkable combination of abilities," Bottega Veneta creative director Tomas Maier said.
"For us, she brought a very compelling human dimension to the campaign, a dimension that's central to everything Bottega Veneta designs," Maier continued.
The campaign breaks in some fashion titles beginning this week.
Taylor-Wood follows fellow artists Annie Leibovitz (fall 2007); Tina Barney (spring 2007); Lord Snowdon (fall 2006); Stephen Shore (spring 2006), and Philip-Lorca diCorcia (fall 2005). — A.R.