Dempsey is the latest celebrity to pose for chez Versace. Others have included Jonathan Rhys Meyers, and on the women's side, Demi Moore and Madonna, among others. — Courtney Colavita
WELL-HUNG BECKHAM: David Beckham's profile is huge. So, too, now are his proportions. Giorgio Armani unveiled a 3,300-square-foot billboard of the soccer superstar in Milan on Thursday to kick off Emporio Armani's underwear ad campaign, which Beckham is fronting. The black-and-white image of the lithe Beckham sporting an unbuttoned white shirt and briefs caused quite a stir when released to the media last month. Aside from setting pulses racing, it also drew speculation that Beckham's manhood had been enhanced for the ad. His wife and fashionista Victoria hit back, claiming David is big in the trouser department, even likening her husband's package to a tractor exhaust pipe. Make that a small family car, judging by the poster in Milan's exclusive Brera district. The campaign went live on Armani's Web site last week. Other billboards worldwide and print ads will run from next month. — Andrew Roberts
A NEW PRISM: Mario Testino has been shooting Burberry ad campaigns for the last decade, but there's one key difference in his new ads for spring — the use of color. Leaving behind the usual black-and-white images of the past, ads in the February issues of Vogue, Vanity Fair and W intend to reflect "a very colorful collection and a younger mood at Burberry," said a spokesman.
Model-of-the-moment Agyness Deyn is back for another season (she is also the face of the new fragrance, Burberry the Beat), as is Lily Donaldson. Coco Sumner, daughter of Sting and Trudie Styler, also modeled for the ads. Creative director Christopher Bailey, a supporter of British musicians, tapped Liam Wade, guitarist for Courtney Love, and musicians from the bands Selfish C---, Blondelle, Snish and the Foals. In the fall, Bailey had members of The View and The Paddingtons in some shots. "The ads reflect the next generation of British talent," added the spokesman, who declined to provide the budget for spring. — Amy Wicks