Most Recent Articles In Memo Pad
Latest Memo Pad Articles
- Lady Gaga Films Shiseido Commercial
- Le Bon Marché Taps Martin Parr
- Magazine Industry Boasts 10.1% Rise in Readership
More Articles By
On Friday, Capps and 25 of her colleagues began a new fight against tobacco advertising, but this time the target is Philip Morris’ new marketing campaign for Virginia Slims cigarettes, called Superslims Lights and Superslims Lights Menthol. In a letter that was mailed to the publishers of Cosmopolitan, Elle, Glamour, In Style, Interview, Lucky, Marie Claire, Us Weekly and W, members of Congress said the Virginia Slims cigarettes have pink packaging, which comes across as “cute and feminine.” “Their name and appearance play on our society’s value of and pressure for women to be slim.” Capps added, “We hope the publishers of these magazines will realize the hypocrisy of running ads encouraging a lethal habit juxtaposed with fashion tips and important health advice. According to the articles in their own magazines, they know full well that smoking is an addictive and ultimately deadly habit.” Capps and her colleagues are asking the titles to adopt an institutional policy of rejecting cigarette advertising aimed at young women. The publishers had not received the letters Friday and could not comment.