Memo Pad: Calvin's Spring Look... Junking the Times...

As media agencies and analysts predicted, the first quarter of 2009 proved to be a bloody one for magazines.

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CALVIN’S SPRING LOOK: Calvin Klein Collection selected model Anna Selezneva, who walked in the September runway show, for its spring campaign, replacing Suvi, who has been the on-and-off face of the Collection for the past few seasons. Fabien Baron remains creative director, even though he didn’t shoot the campaign, which was photographed by David Sims. It’s the first time he’s shot the Collection campaign since fall 2001 (however, Sims has shot other campaigns for Calvin Klein since then). And clearly not wanting to tamper with a formula that’s working, Calvin Klein white label has once again selected Gabriel Aubry and Doutzen for the new campaign, although a few new faces — Jamie Strachan and Cameron Russell — have been added to the mix, all shot by Craig McDean. McDean also shot the ck Calvin Klein campaign, which will run primarily in Europe and includes model Anna Jagodzinska. A spokesman said the media buy will be similar to past seasons — from this August to December, for example, the brand planned to run 354 ad pages in 44 titles.
— Amy Wicks

JUNKING THE TIMES: Mexican billionaire Carlos Slim Helú’s recent $250 million investment in The New York Times Co. — and the proposed sale of part of its headquarters building — will help the company meet some of its financial obligations, but it wasn’t enough to save the newspaper publisher’s debt from falling into junk territory. Moody’s Investors Service on Friday dropped its ratings on the company three notches, to Ba3 from Baa3, which reflects the poor ad environment, “exacerbated by secular pressure facing newspaper companies.”
— A.W.

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