Women’s Wear Daily
04.16.2014
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fashion-memopad

Memo Pad: Calvin Klein's Traffic Stoppers... Goodbye, Obama Billboard...

Calvin Klein Jeans has Eva Mendes and Jamie Dornan back for spring.

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Dree Hemingway for Ferré.

Photo By Courtesy Photo

Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad



FERRE’S NEW GIRL: Hair tousled and naturally glowing, “It” girl Dree Hemingway is lending her looks to Gianfranco Ferré’s spring ad campaign. Designers Tommaso Aquilano and Roberto Rimondi said when they met the great-granddaughter of Ernest Hemingway, they were impressed by her affability and taste. “We know she’s very trendy right now, but she really reflects the feminine and sensual message of the spring collection,” said Aquilano. Hemingway is also the face of the new ads for Spanish fast-fashion retailer Mango, alongside Scarlett Johansson.

The Ferré pictures, shot by Inez van Lamsweerde and Vinoodh Matadin in a New York studio, were developed in sepia-toned black-and-white to better display the soft and dreamy mood the designers were after. Hemingway wears floaty pleated silks, which are tempered by a graphic cross-shaped structure upon or around which the former dancer balances her poses. Fastened to some of the dresses is a version of a Ferré staple — the safety pin. Reinterpreted by the duo with a bigger head, it’s the first time the accessory appears in a campaign.

The ads broke in major fashion titles in January, but a budget was not disclosed

— Alessandra Ilari

 

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