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TRAFFIC STOPPERS: Calvin Klein Jeans has Eva Mendes and Jamie Dornan back for spring, and the sexy pair undoubtedly will raise eyebrows when the images of them rolling around in the sand, barely clothed, go up at Houston and Lafayette Streets and at the High Line in New York. In addition, a six-page insert will run in Vanity Fair in March and a four-page insert will appear in Glamour. Spreads also will run in Interview, InStyle and V magazine. The ads were again shot by Steven Klein.
For the women’s Calvin Klein Collection campaign, creative director Francisco Costa has again tapped model Jac (Monika Jagaciak), with David Sims shooting the campaign in Carmel, Calif. On the men’s side, French model David Agbodji, who opened the spring 2010 runway show, also was shot by Klein. Portfolios of women’s and men’s Collection will run in Elle, Harper’s Bazaar, Vogue, W and Details.
For Calvin Klein white label, Dornan joined models Edita and Vladimir for the spring campaign, shot by Nathaniel Goldberg in La Jolla, Calif. All the campaigns were produced under CRK, Calvin Klein’s in-house ad agency and Fabien Baron, of Baron + Baron. As for ck Calvin Klein, which will only run in Europe, Craig McDean shot models Liu Wen, Constance, Mirte, Mark Cox and Will Eustace in Los Angeles. A spokesman said the print buy is up 10 percent for spring, adding the company is still working on its digital ad strategy.
— Amy Wicks