Memo Pad: Calvin Klein's Mixed Message... New Hire at Details...

The Calvin Klein perfume, called Beauty, is aimed at a "woman in her 40s," but editors from More and Redbook weren’t invited to a lavish dinner for the launch.

REMAKING THE MASTHEAD: Details editor in chief Dan Peres must be hoping a shake-up of the magazine’s staff will help bring a much-needed boost to its circulation and ad pages. On the heels of a string of internal promotions in the fashion and features departments, Details has named an outsider — Jesse Ashlock, formerly editor in chief of I.D. magazine — as its new senior editor. Ashlock was the top editor at I.D. from last May through mid-December, when the design title was shuttered by publisher F+W Media. Prior to joining I.D., he was editor of VMan, and editorial director of the Tribeca Film Festival before that. At Details, Ashlock succeeds Adam Laukhuf, who left to pursue other opportunities. — Nick Axelrod

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