Women’s Wear Daily
04.25.2014
fashion-memopad
fashion-memopad

Memo Pad: Calvin Klein's Mixed Message... New Hire at Details...

The Calvin Klein perfume, called Beauty, is aimed at a "woman in her 40s," but editors from More and Redbook weren’t invited to a lavish dinner for the launch.

fashion-memopad/news

WE LOVE WOMEN OVER 40, HONEST: The new fragrance from Calvin Klein, called Beauty, is aimed at “a woman in her 40s, who is self-assured and secure,” according to Calvin Klein Collection’s creative director Francisco Costa. Well, the beauty editors of some of the key magazines targeting that age group better not have any insecurities. First, the face of the fragrance is 33-year-old Diane Kruger. On top of that, editors from titles aimed at the 40-plus reader like More and Redbook weren’t invited to a lavish dinner last week to launch the scent, while beauty editors from Town & Country and Shape are also said to have been left off the guest list. The party was advertised as an event for international editors to hear about the fragrance — although a handful of editors from U.S. titles such as Teen Vogue, Glamour, Marie Claire, Elle, Vogue, W and InStyle attended the party, held at Calvin Klein’s Madison Avenue flagship.

An oversight or a snub? Coty, which holds the Calvin Klein scent license, didn’t respond for a request for comment by press time. A spokesman for Calvin Klein referred calls to Coty. Looks like massive bouquets of apology will be winging their way to the editors’ desks over the next few days. — Amy Wicks

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