Kate Moss as a hologram, fall 2006.
Photo By WWD Staff
IMITATION IS FLATTERY…OR A LAWSUIT: Gucci Group is seeking legal advice after watching the latest TV advertisement for the Cadbury Flake chocolate bar, featuring a blonde woman wearing a billowy dress and seemingly floating in space. The ad is similar to the hologram image of Kate Moss that appeared in Alexander McQueen’s fall 2006 runway show — down to the rippling folds and delicate wisps of fabric on the dress. McQueen, who committed suicide in February, had created the hologram with Baillie Walsh, a writer, film and music video director. Cadbury also worked with Walsh. A spokeswoman for Gucci Group, which owns the Alexander McQueen business, said Friday the company had already contacted its lawyers. A Cadbury spokesman said in a statement: “We were aware of Baillie’s work with Alexander McQueen and others when we commissioned him to reflect the delicacy and fragility of the folds in the Flake bar. We felt Baillie’s unique house style was exactly what we were looking for.”
— Samantha Conti
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