Memo Pad: Building Trust... Camera Ready... Growing but Shrinking...

Maybe all the celebrities were taken for Conde Nast's "Point of Passion" campaign.

Condé Nast also owns WWD, although the "Point of Passion" campaign is only for the glossy magazines and Web destination Web sites. — Irin Carmon and Amy Wicks

CAMERA READY: Photographer Norman Jean Roy has signed a corporate contract with Condé Nast to shoot for a number of its glossy fashion magazines, including Glamour, Vogue, Men's Vogue and Vanity Fair. Roy joins the publisher's stable of high-profile photographers with corporate contracts such as Annie Leibovitz and Patrick Demarchelier. Roy has regularly shot covers and features for Vanity Fair, GQ, Men's Vogue and Glamour, where he has photographed female role models in its Women of the Year package. Outside of magazines, Roy has shot campaigns for Visa, Avon, Samsonite, Showtime and Lycra. — Stephanie D. Smith

GROWING BUT SHRINKING: Blueprint isn't increasing its frequency next year, but come January, it will once again raise its rate base. After increasing its rate base to 400,000 for the July/August issue from 350,000, the personal style magazine will grow to 450,000 early next year. But Blueprint owner Martha Stewart Living Omnimedia was in a giveth-and-taketh-away mode during a conference call Wednesday: Susan Lyne, president and ceo, said the group is reallocating $10 million it previously had earmarked for Blueprint. The company is shifting its marketing efforts from sending direct mail to potential subscribers to investing in more Internet expansion, including Blueprint, Lyne said. The rest of the money will fold back into the group's bottom line.

It needs the boost. Operating income in the publishing division fell to $5.1 million in the second quarter, compared with $6.1 million a year earlier, even though revenues rose 16 percent to $47.5 million. Ad pages jumped 12 percent at Martha Stewart Living and 22 percent at Everyday Food. Total ad revenues increased 23 percent in the quarter to $27.8 million. — A.W.
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