fashion-memopad
fashion-memopad

Memo Pad: Boys to Men... William Li Heads to Condé Nast Traveler...

Saks Fifth Avenue reached into the past and tapped four top male models from the Eighties and Nineties for the cover of its upcoming Father’s Day catalogue.

ON THE BEACH: Talk about aging gracefully. Saks Fifth Avenue reached into the past and tapped Hoyt Richards, Jeff Aquilon, Clayton Hunter and Paul Greene, four top male models from the Eighties and Nineties, for the cover of its upcoming Father’s Day catalogue. The retailer brought the men and their children — plus one Labrador retriever — to a beach in Malibu for a photo shoot shot by Bruce Weber alum Stewart Shining. “We said, ‘Let’s find some of the big names and faces from 20 years ago and bring the old boys out of retirement,’” said Terron Schaefer, senior vice president of marketing for Saks. “Then we thought, Wouldn’t it be cool to have their children involved in the shoot?”

So Hunter and Greene brought their sons, and Aquilon brought his daughter. “Hoyt doesn’t have any children, but he has a dog, Tucker,” Schaefer said.

The result is a cover Saks believes is “age appropriate, featuring real dads, real kids and a real dog,” he said.

The theme of the 30-page catalogue is “Pop Idol,” and it features merchandise the store has tagged “Royal Bounty,” including flip-flops, plaid shorts, classic Ts and other summertime staples. The Father’s Day catalogue hits homes the first week in June. — Jean E. Palmieri

Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false