ON THE BEACH: Talk about aging gracefully. Saks Fifth Avenue reached into the past and tapped Hoyt Richards, Jeff Aquilon, Clayton Hunter and Paul Greene, four top male models from the Eighties and Nineties, for the cover of its upcoming Father’s Day catalogue. The retailer brought the men and their children — plus one Labrador retriever — to a beach in Malibu for a photo shoot shot by Bruce Weber alum Stewart Shining. “We said, ‘Let’s find some of the big names and faces from 20 years ago and bring the old boys out of retirement,’” said Terron Schaefer, senior vice president of marketing for Saks. “Then we thought, Wouldn’t it be cool to have their children involved in the shoot?”
So Hunter and Greene brought their sons, and Aquilon brought his daughter. “Hoyt doesn’t have any children, but he has a dog, Tucker,” Schaefer said.
The result is a cover Saks believes is “age appropriate, featuring real dads, real kids and a real dog,” he said.
The theme of the 30-page catalogue is “Pop Idol,” and it features merchandise the store has tagged “Royal Bounty,” including flip-flops, plaid shorts, classic Ts and other summertime staples. The Father’s Day catalogue hits homes the first week in June. — Jean E. Palmieri
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