FAMILY TIES: The new Kate Spade holiday ads were a family affair. Andy Spade, now a board member, said the campaign was shot in his home on Manhattan's Upper East Side and he asked friends to appear in them, including Veronica Swanson Beard. Society and celebrity photographer Jessica Craig-Martin was tapped to shoot the ads, and filmmaker Albert Maysles was persuaded to dress as Santa for the campaign. "He was over earlier shooting our daughter's birthday party and he just looked better than the people we had cast so we asked him to do it," Spade said. He noted that the culturally versatile Maysles didn't stay in character too long though, ditching the Santa suit to run off to Rosh Hashanah dinner. Spade added the spring campaign was recently shot by Tim Walker and will break early next year. — Amy Wicks
Memo Pad
Memo Pad: Book Time... Family Ties...
by
Posted Monday November 26, 2007
From WWD Issue 11/26/2007
FAMILY TIES: The new Kate Spade holiday ads were a family affair. Andy Spade, now a board member, said the campaign was shot in his home on Manhattan's Upper East Side and he asked friends to appear in them, including Veronica Swanson Beard. Society and celebrity photographer Jessica Craig-Martin was tapped to shoot the ads, and filmmaker Albert Maysles was persuaded to dress as Santa for the campaign. "He was over earlier shooting our daughter's birthday party and he just looked better than the people we had cast so we asked him to do it," Spade said. He noted that the culturally versatile Maysles didn't stay in character too long though, ditching the Santa suit to run off to Rosh Hashanah dinner. Spade added the spring campaign was recently shot by Tim Walker and will break early next year. — Amy Wicks





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