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HOPING FOR SOME ATTENTION: German fashion magazine Achtung arrived for the first time on New York newsstands this week. Markus Ebner, editor in chief, said Achtung will be available in New York twice a year, at $20 per copy. Ebner is bringing the magazine to the U.S, to find a larger audience and make New York aware of what’s happening creatively in the German fashion world. “We wanted to make a magazine which feels German,” he said. “Hence the choice of the coarse paper and the focus on putting high-end fashion in accessible contexts.” The issue has both English and German text and is the 10th to be published (but the first with a color cover). Initially, 1,000 copies have been sent to New York. — Amy Wicks
WHAT’S IN A NAME?: With a new name, a new editor and an ad rate of $15,000 for a single page — about three-times the original price contemplated — 40,000 copies of the first issue of Eos Class have begun hitting the premium airline’s lounges, its 58 flights a week between New York and London and the mailboxes of its most loyal passengers.
The title, originally envisioned as Club 48 Lifestyles, is keeping its focus mostly on its wealthy passengers, in a departure from typical in-flight magazines, including articles in the premier issue on Lady Lynn de Rothschild’s art collection and Broadway producer Bill Haber’s life on- and offstage, the latter with Save the Children. The Eos Class moniker reflects the publication’s place among various airline experiences, such as in-cabin services, events and a new Web site, EosClassLounge.com, said Adam Komack, the airline’s chief lifestyle officer.
Eos Class is being led by editorial director Mikki Dorsey, who has taken the helm instead of Doug Gollan, who has retreated from his anticipated role as editor in chief. Instead, he is on the business side of the magazine, as president of the Elite Traveler Custom Publishing unit of Universal Media.
The spring 2008 edition of Eos Class weighs in at 66 pages and six single-page ads, including those for Leviev Diamonds, Breitling/Wempe, Trump Ocean Club, Atlantis Residences, Corum and Perrelet/The Timepiece Collection. — Valerie Seckler