Memo Pad: Book Ends... Hoping For Some Attention... What's in a name?...

BOOK ENDS: An unauthorized biography about Kate Moss has landed on French bookshelves, and — whether she likes it or not — the British supermodel is the toast of Paris. “Kate, despite her high profile, is really a very private person,” said Sir Paul Smith, who hosted a cocktail Wednesday night for the tome at his boutique on the Rue du Faubourg Saint-Honoré, which stocks several vintage magazines featuring Moss on the cover. “She always looks great,” Smith declared. The 300-page biography, titled “Kate Moss,” is by Françoise-Marie Santucci, an author and fashion journalist at French daily Libération for the last 15 years. She based the book on archive material and anecdotes from unnamed intimates, unable to secure an interview. She figures her elusiveness “keeps the Moss myth going.” Santucci calls her a “Snow White of modern times” (presumably not realizing the number of puns that could be made off of that statement) and includes 14 pages of the fashion icon from 1990 to today.— Miles Socha

HOPING FOR SOME ATTENTION: German fashion magazine Achtung arrived for the first time on New York newsstands this week. Markus Ebner, editor in chief, said Achtung will be available in New York twice a year, at $20 per copy. Ebner is bringing the magazine to the U.S, to find a larger audience and make New York aware of what’s happening creatively in the German fashion world. “We wanted to make a magazine which feels German,” he said. “Hence the choice of the coarse paper and the focus on putting high-end fashion in accessible contexts.” The issue has both English and German text and is the 10th to be published (but the first with a color cover). Initially, 1,000 copies have been sent to New York. — Amy Wicks

WHAT’S IN A NAME?: With a new name, a new editor and an ad rate of $15,000 for a single page — about three-times the original price contemplated — 40,000 copies of the first issue of Eos Class have begun hitting the premium airline’s lounges, its 58 flights a week between New York and London and the mailboxes of its most loyal passengers.
The title, originally envisioned as Club 48 Lifestyles, is keeping its focus mostly on its wealthy passengers, in a departure from typical in-flight magazines, including articles in the premier issue on Lady Lynn de Rothschild’s art collection and Broadway producer Bill Haber’s life on- and offstage, the latter with Save the Children. The Eos Class moniker reflects the publication’s place among various airline experiences, such as in-cabin services, events and a new Web site, EosClassLounge.com, said Adam Komack, the airline’s chief lifestyle officer.
Eos Class is being led by editorial director Mikki Dorsey, who has taken the helm instead of Doug Gollan, who has retreated from his anticipated role as editor in chief. Instead, he is on the business side of the magazine, as president of the Elite Traveler Custom Publishing unit of Universal Media.
The spring 2008 edition of Eos Class weighs in at 66 pages and six single-page ads, including those for Leviev Diamonds, Breitling/Wempe, Trump Ocean Club, Atlantis Residences, Corum and Perrelet/The Timepiece Collection. ­— Valerie Seckler