fashion-memopad
fashion-memopad

Memo Pad: Bold Campaign for Givenchy... Bally's Home in the Alps...

Givenchy’s campaign for spring features designer Riccardo Tisci’s muse, Mariacarla Boscono, and Natalia Vodianova.

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A Bally ad for the upcoming season.

Photo By Courtesy Photo


A HOME IN THE ALPS: Bally is returning to its Swiss heritage for its spring campaign, set against a backdrop of the white Alps and shot by Swiss photographer Raymond Meier. And while Bally is focusing this season on its products and a reintroduction of the signature family crest and “train-spotting” stripes, not everything will change, as Christy Turlington is back again for spring. The campaign, art directed for the first time by Laird + Partners, will run in March magazines. In addition, Bally just opened its 12th U.S. location, at the flashy $8.5 billion Crystals at CityCenter megadevelopment in Las Vegas. It’s Bally’s third store in Sin City.

— Amy Wicks

 

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