A spokeswoman for Marie Claire said, "‘The Masthead With Marie Claire' is a podcast that is designed as a television show produced for the Web. From reality shows such as ‘The Apprentice' to scripted shows like ‘The Office,' brand integration is the norm. ASME guidelines do not extend to podcasts and Webisodes."

But Marlene Kahan, executive director of ASME, contended "the general codes do apply" to digital productions by members. "All online pages should clearly distinguish between editorial and advertising or sponsored content," the ASME guidelines read. "A magazine's name or logo should not be used in a way that suggests editorial endorsement of an advertiser. The site's sponsorship policies should be clearly noted, either in text accompanying the article or on a disclosure page, to clarify that the sponsor had no input regarding the content."

In episode seven, Monsma describes a Dove beauty junket in the Dominican Republic (two product launches, one "particularly novel," another "really great"). She later says, "We can't try absolutely everything that comes in, but [we try] the products that are notable for one reason or another." Glyde replies, "By the time a product ends up in the magazine, you can be pretty sure that the girls have had a little bit of fun with it." Or at least their publisher has. — Irin Carmon

WOMEN OF HONOR: Joan Didion isn't much for keeping in touch, so she was surprised to be recognized for greatness in communications. The author was honored at the Matrix Awards Monday afternoon at the Waldorf-Astoria in New York. Didion, who was presented with her award by Nora Ephron, commented on the irony of accepting an award on communication when she herself doesn't communicate. Case in point: Didion, in her brief remarks, told the crowd that sending an e-mail to her was like sending it "into a well."

Such lightheartedness came in between emcee Rosie O'Donnell skewering Rupert Murdoch, who presented an award to Cindy Adams, and the New York Post at every opportunity. The comedian, who attendees described as funny but over the top, cracked on Murdoch's Australian roots. O'Donnell called out Page Six editor Richard Johnson as he tried to make a discreet early exit and questioned his reporting techniques, implying a healthy sense of fabrication, complete with expletive.