As for Cona, he was seen as a bad fit for The New Yorker, having come from Vanity Fair with more of an affinity for the fashion world than business and politics. He was appointed on Monday to senior vice president, Condé Nast Media Group, and will report to Media Group president Richard Beckman. Cona replaces Churgin, who worked under Beckman since March but was said to get along like "oil and water" with her boss, according to insiders.
The changes were considered by sources to streamline the company's top executive structure — Monday's reorganization leaves just one group publisher instead of two, and now the heads of Bon Appétit, the Fairchild Fashion Group and W magazine report directly to chief executive officer Chuck Townsend. Of the titles that report to senior vice presidents, the move creates clusters of magazines with natural synergies — Wired and Golf Digest have similar audiences to Portfolio, and Glamour's young, female readers are likely to be thinking about marriage. "The structure is an organizational approach and a contemporary reflection of how we actually are doing business," said Townsend.
Positions still to be filled are the publisher of Teen Vogue to replace Sanders, whom Florio is expected to appoint in the next few weeks. Also, wired.com is without a publisher with Schutte moving to The New Yorker, since Schutte had oversight of the Web site in his former role. — Stephanie D. Smith
GUESS RUNS TO BRYAN ADAMS: Canadian crooner Bryan Adams is upping the ante for multitasking celebrities by being the first bold-faced name to step behind the camera for Guess Inc.'s spring campaign. For the marketing initiative, breaking next month on billboards and in style bibles such as Vanity Fair, Interview, W, Vogue, Visionaire and Wallpaper, Adams captured Swedish beauty Line Gost vamping à la Sophia Loren in gingham microshorts, flouncy black dresses and snow white blouses tucked into skintight jeans. Collaborating with Guess chief executive officer Paul Marciano, who oversees the Los Angeles-based company's marketing strategy, Adams re-created a rustic Italian village at Melody Ranch, located some 30 miles outside of the City of Angels. Guess even hired Loren's hairstylist, Peter Savic, and makeup artist Joanne Gair to transform Gost into the Italian siren for the black-and-white photographs.