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Finally, the teen category had a rough go in 2007 — the category has shrunk over the past five years and the three largest titles have posted flat or declining ad page growth. Teen Vogue continues to dominate the subset, reporting 1,234 pages, roughly equal to last year's figure. Seventeen reported a 4 percent contraction, while Cosmogirl's pages declined 6.8 percent. Here, WWD charts the biggest fashion books' ad page performance for 2007. Numbers are a combination of publishers' best estimates and data from Publishers Information Bureau. — Stephanie D. Smith
| 2007 AD PAGE PERFORMANCE | ||||
| 2007 pages | 2006 pages | % change 2007 vs. 2006 | % change 2006 vs. 2005 | |
| FASHION | ||||
| Allure | 1,735 | 1,560 | 11.2 | 9.2 |
| Cosmopolitan | 1,822 | 1,739 | 4.8 | -4.0 |
| Elle | 2,510 | 2,364 | 6.2 | 14.4 |
| Essence | 1,476 | 1,457 | 1.3 | 0.2 |
| Glamour | 2,089 | 1,890 | 10.5 | 7.5 |
| Harper's Bazaar | 2,075 | 1,772 | 17.1 | 9.3 |
| In Style | 3,197 | 3,487 | -8.3 | -0.5 |
| Lucky | 1,908 | 1,850 | 3.2 | -0.4 |
| Marie Claire | 1,384 | 1,340 | 3.3 | -0.5 |
| Self | 1,364 | 1,255 | 8.6 | 4.2 |
| Shape | 1,542 | 1,373 | 12.4 | 1.5 |
| Town & Country | 1,739 | 1,777 | -2.1 | 0.1 |
| Vanity Fair | 2,262 | 1,939 | 16.7 | -6.4 |
| Vogue | 3,222 | 3,057 | 5.4 | 3.3 |
| W | 2,216 | 1,984 | 11.7 | 1.1 |
| Women's Health | 646 | 435 | 48.3 | 113.6 |
| TEEN | ||||
| Cosmogirl | 740 | 794 | -6.8 | 3.0 |
| Seventeen | 895 | 936 | -4.4 | -3.7 |
| Teen Vogue | 1,234 | 1,223 | 0.9 | 22.3 |
| LIFESTYLE | ||||
| Martha Stewart Living | 1,474 | 1,287 | 14.5 | 41.3 |
| More | 1,302 | 1,093 | 19.1 | 12.8 |
| O, The Oprah Magazine | 2,117 | 2,026 | 4.5 | 10.8 |
| Real Simple* | 2,090 | 1,814 | 15.2 | 4.0 |
| Redbook | 1,651 | 1,526 | 8.2 | 3.5 |
| MEN | ||||
| Best Life | 584 | 425 | 37.4 | 64.2 |
| Details** | 1,369 | 1,242 | 10.2 | 5.5 |
| Esquire | 1,163 | 1,188 | -2.1 | 4.1 |
| GQ | 1,874 | 1,766 | 6.2 | 6.0 |
| Maxim | 930 | 931 | 0.0 | -6.8 |
| Men's Health | 1,181 | 1,051 | 12.4 | -5.9 |
| Men's Journal | 1,252 | 1,081 | 15.8 | 5.4 |
| Men's Vogue*** | 804 | 397 | 102.3 | - |
| SOURCE: PUBLISHERS' ESTIMATES PROVIDED TO AUDIT BUREAU OF CIRCULATIONS. *ADDED ONE MORE ISSUE IN 2007. **ADDED A HOLIDAY ISSUE. ***WENT TO EIGHT ISSUES IN 2007 FROM THREE IN 2006. | ||||
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