Memo Pad: Barbara Walters on Interviewing... Klum, aka "The Kluminator"...

Barbara Walters and Steve Kroft discussed the dos and don’ts of television journalism... Models Heidi Klum and Coco Rocha are on a comical quest...


THE BIG GET: Barbara Walters and “60 Minutes” correspondent Steve Kroft discussed the dos and don’ts of television journalism at a Tuesday morning breakfast sponsored by The S.I. Newhouse School of Public Communications at Syracuse University. The two were interviewed by The New Yorker’s Ken Auletta, who writes the magazine’s “Annals of Communications.”

For Walters, the don’ts of good interviewing include not allowing the subject or their handlers to approve questions in advance, or letting subjects offer the same answer to you and your competitors. Take embattled Rod Blagojevich, the former Illinois governor. “Doesn’t matter how many of us did him, we all got the same answer,” she said. Conversely, Walters said that “you must do your homework” before conducting an interview, so “that when you’re stuck, you almost know more about the person than they know themselves.”

Both Kroft and Walters agreed one shouldn’t be friends with a subject. Being that Kroft’s show often profiles people or situations once they’ve become infamous rather than famous, “I try to hang out with a group of people that would not really be candidates for ‘60 Minutes,’” he said.

Both believe in the art of asking the obvious. After Auletta asked the duo what the dumbest question they’ve ever asked was, Walters told the classic story of how she asked Katharine Hepburn what kind of tree she would be after the actress likened herself to one. “If somebody says that they’re an old tree, wouldn’t you say ‘what kind of a tree?’” she asked. Kroft agreed, and also said one shouldn’t be afraid to make those less than hard-hitting inquiries. “I don’t believe there’s such a thing as a dumb question, particularly when you’re on tape and you can edit it out later.” — Stephanie D. Smith


WHERE DO THEY FIND THE TIME? Models Heidi Klum and Coco Rocha are on a comical quest to save New York Fashion Week and film director Douglas Keeve (of “Unzipped” and “Seamless”) has captured the duo in a series of four Webisodes that also feature guest appearances by Elle’s Joe Zee, Michael Kors, Leighton Meester and Christian Siriano. The series began as a lark in September and now Klum, aka “The Kluminator,” and Rocha, who goes by the nickname “Sassy Superhero,” are shown avoiding a chain of fashion disasters to save the fashion community at Bryant Park from potential vaporization. The models, clad in tight spandex apparently befitting superheroines, are online now at — Amy Wicks

  • 1
  • 2
Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false