Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Memo Pad: Balenciaga Ad Breaks Online... Giorgio Armani Writes Missive...

This time around, creative director Nicolas Ghesquière has decided to feature Balenciaga’s fall campaign first on the company’s revamped Web site.

fashion-memopad/news
Balenciaga’s fall campaign

LIVE WIRE: Balenciaga’s fall campaign won’t break in a magazine. Instead, creative director Nicolas Ghesquière has decided to feature it first on the company’s revamped Web site when it goes live Monday. For the first time, the designer will also release behind-the-scenes footage of the shoot. It took place in a New York studio made to resemble the pristine, bathroom-tile show set, and also a church in Harlem. Models including Julia Nobis and Liisa Winkler posed for Steven Meisel, with styling by Marie Amélie Sauvé and layouts by M/M Paris.

— MILES SOCHA

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