HERE'S LOOKING AT YOUTUBE: Neiman Marcus may be 100 years old, but it's just as tech-savvy as any teenager. To celebrate its birthday, the Dallas-based retailer will launch on Monday a 23-minute documentary on YouTube. The video is broken into three chapters including the Neiman Marcus story, the mystique of the stores and an animated time line of firsts with such nuggets as Neiman Marcus being the first store led by women merchants.
In Ken Burns-style interviews, fashion figures such as Karl Lagerfeld, Giorgio Armani and Didier Grumbach, president of the French Fashion Federation, weigh in on the question of luxury versus fashion and try to define the Neiman Marcus mystique. "Neiman Marcus has kept alive luxury goods in the world," concludes Zac Posen.
Lawrence Marcus, a former senior vice president of the retailer and brother of the late Stanley, narrates "the story."
"Uncle A.L. [Neiman, co-founder], he knew the market, he was the dealmaker," Marcus says in the video. "Carrie [Marcus Neiman, co-founder] was the fashion expert. She had tremendous feeling for her customers."
"That a retailer with such a rich history has embraced the YouTube platform is a sign that the media landscape has fundamentally changed for marketers," said Suzie Reider, YouTube's sales director.
The documentary can be seen on the Neiman Marcus Web site and in stores.
Meanwhile, Neiman's has its fingers in another Web venture related to New York Fashion Week — Glam.com has partnered with IMG to provide full coverage of 20 shows and daily highlight clips, as well as 30-second featurettes hosted by Robert Verdi. Neiman's and Bergdorf Goodman's Web sites will sponsor, but per Glam.com policy, which means adjacency without in-line video commercials. (Glam.com founder Samir Arora said they irritate viewers). Glam.com also is cosponsoring three shows of designers picked from the CFDA/Vogue Fashion Fund finalists: Rodarte, Doo.Ri and Thakoon. — Sharon Edelson and I.C.
WORLDWIDE VIEW: David Granger provided the inspiration for Michael Clinton's third book, "Global Faces." At the party for Clinton's first book, "Wanderlust," back in 2000, Granger noticed that hardly any of the photographs — maybe two of the 50 on display — featured people. As Granger, editor in chief at Esquire, writes in his forward for "Global Faces": "A consummate man of people was about to publish his first major book of photographs almost entirely lacking, you know, people."