POLO'S NEWEST PLAYER: Polo Ralph Lauren Corp. has named Jenna Barnet as vice president of communications and public relations for Europe. Barnet will report to Fabio Mancone, senior vice president of marketing and communications and general manager, luxury men's wear for Europe, and Wendy Smith, senior vice president for communications worldwide. Barnet is based in London, and will direct the company's press offices there, in Paris and in Milan. She will also manage communications for the rest of Europe and in new territories including Russia and the United Arab Emirates. Barnet, who began her career at Calvin Klein, worked for Giorgio Armani for seven years in global and corporate communications, and most recently served as associate director of worldwide public relations for the Gucci brand. — Samantha Conti

MARTHA'S MOMENT: Martha Stewart has certainly made a statement for the launch of her home goods collection at Macy's Herald Square — 36 of 39 windows are devoted to the brand and all 26 green awnings have been replaced with shades of blue inspired by eggs laid by her Araucana hens. The exclusive line includes textiles, housewares, casual dinnerware, flatware, glassware, cookware, holiday decorating and trim-a-tree. Home furnishings, holiday celebration concepts, bridal registry items and "how-to" books and cookbooks could be next. The windows showcase the products in vignettes such as flowers inspired by Andy Warhol sculpted from Egyptian cotton bath towels. Stewart, who opens her homes, closets and even sock drawers to the world, upholstered a settee featured in another window in textiles inspired by her own antique linen collection. The windows and awnings, which were designed by a team at Martha Stewart Living Omnimedia Inc., will be in place through Sept. 18. This is the first time in recent memory that Macy's switched its awnings for a vendor. They are usually changed for the Christmas holiday. — Sharon Edelson