Why Omaha? In a sense, it's all thanks to Kurt Andersen, who grew up there. Kim, who doesn't have family or friends there, had recurring encounters with people and things that came from the town since writing a story on the city seven years ago. But she was spurred to move after reading Andersen's piece on Omaha's changing cultural scene in T:Travel in March. "It pretty much confirmed what I had already imagined and believed Omaha to represent in my mind," explained Kim, though she never set foot in the state until the weekend after she resigned from In Style.

Kim plans to open her shop this fall and carry bags, shoes, jewelry and home accessories from designers including Bryan Atwood, Lambertson Truex, MZ Wallace and Alexis Bittar, as well as shoes by Sigerson Morrison (since co-founder Kari Sigerson is from Omaha, said Kim). She also wants to carry coats by Thakoon Panichgul, as he, too, grew up in Omaha. Will she serve Omaha's most well-known resident, billionaire investor Warren Buffett? "Maybe Warren Buffett will come to my store, but I'm thinking [Buffett's daughter] Susie Buffett may be more my customer." — S.D.S.