The Journal's upcoming supplement is seen both as a bid for luxury advertising and, more broadly, female readers, an effort the paper has pursued by expanding its "Business of Life" sections in recent years. Since 2004, the Journal's audience of women has grown by 5.6 percent, to 1,024,000 readers, or 32 percent of the total readership, according to the Mendelsohn Affluent Head of Household Survey. — WWD Staff

TIME OUT: Time Out New York editor in chief Brian Farnham has given up his post to join an unnamed Internet start-up. Replacing him will be deputy editor Michael Freidson, who will take over Feb. 15 and report to editorial director Elizabeth Barr. Farnham joined the magazine in May 2006 and brought Freidson to the magazine last January. As for where Farnham is headed, he only had this to say in a statement: "I can't say much about it right now except that it's an incredibly big, exciting idea." — S.D.S.