Memo Pad: At Least they Look At Pictures... About Me... My Kingdom For A Horse...

New York magazine will reverse the usual print-to-Web trajectory by spinning off some of its online fashion coverage into a semiannual magazine.

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MY KINGDOM FOR A HORSE: A hazmat suit isn't normally on the racks for a magazine shoot, but there are exceptions. When House & Garden was photographing painter Kehinde Wiley for its annual Tastemakers issue, the photo team decided Wiley's equestrian subject matter and the converted church that he uses for a studio were ideal for shooting him on a horse. The problem was that photographer Jeff Riedel is debilitatingly allergic to horsehair — hence the hazmat intervention. House & Garden celebrated its Tastemakers at a party last Wednesday. — I.C.

Stefanie Rapp has replaced Lesley Campoy as advertising director for Town & Country magazine and its additional titles, Town & Country Travel and Town & Country Weddings. Campoy left to become publisher of C Magazine in Los Angeles. Previously, Rapp was the beauty sales development director at W and, before that, a luxury and grooming director at Details. Jim Taylor, publisher and vice president at T&C, boasted that with Rapp's help, he aims to boost beauty pages from less than 100 annually to approximately 200 to 300. "It won't happen overnight but that's what were aiming for," he said.

And the title will need all the beauty pages it can get. In the first half, T&C's pages decreased 2.2 percent to 773, according to Media Industry Newsletter. Taylor pointed to June as a particularly difficult month for the magazine. "The auto business has been tough and we were a little off in fashion," he added, noting fashion should rebound during the second half. — Amy Wicks

BUILDING A NEW PROPERTY: As details emerge of The New York Observer's partnership with Cushman & Wakefield for a weeklong fashion and arts event, the newspaper's repositioning under newish owner Jared Kushner is phrased more bluntly than ever: The first sentence of the press release calls the weekly "New York City's newest real estate read." (The Kushner family's real estate firm, Kushner Properties, is increasingly making its presence felt in New York; 26-year-old Jared bought the paper last year). Taking place during the second week of June, the fashion and arts event will include an exhibit of "customized fashion forms" by the likes of Benjamin Cho, Libertine and Ruffian, as well as screenings and parties at Cushman & Wakefield's 21 Mercer Street. The event's working title, The New York Observatory, has accordingly given way to Location, which also is the name of the Observer's new real estate section. The Observatory is now the name of an event subtitled "Testimonials From the Newsroom," which will be Observer writers giving firsthand recaps of their experiences. — I.C.
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