Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Memo Pad: Around the Globe... Comeback...

Rodale is exploring international launches of Best Life, Women's Health and Runner's World this year in Russia, Brazil and China.

fashion-memopad/news
AROUND THE GLOBE: Rodale is exploring international launches of Best Life, Women's Health and Runner's World this year in Russia, Brazil and China. A spokeswoman said it's not clear yet where the titles will land, adding that the company also is considering two or three more Men's Health international editions in the next 12 months. During the fourth quarter, Rodale added Women's Health editions in Mexico and Australia, Runner's World in Mexico and Prevention in Romania.

The publishing company revealed the plans in reporting that last year, total magazine ad revenues were up 23 percent and magazine-branded Web site revenues increased almost 83 percent compared with the prior year. According to data released by Rodale on Friday, Men's Health's revenues rose approximately 11 percent compared with 2006 and advertising revenue increased 19.4 percent versus the prior year. At Best Life, ad revenues were up 61.1 percent and Runner's World recorded an 8.2 percent increase in ad revenues. At Women's Health, revenues spiked 145.6 percent, thanks to 116 new advertisers including Nike, L'Oréal, Volvo and Dove. Exact dollar figures for revenues and further details were not released. — Amy Wicks

COMEBACK: Joe Dolce hasn't been seen much since leaving the top post at Star, but the former editor in chief of Details has now resurfaced, in a venue that — a bit like Dolce himself — enjoyed some notoriety but recently opted to be under the radar: Culture & Travel, the Louise MacBain magazine launch briefly headed by James Truman. Culture & Travel's current editor, Kate Sekules, said Dolce is a friend and that he's working on another piece to follow the one in the January-February issue, which is about traveling to Myanmar. In it, Dolce describes his trip to the Asian country three years ago (suggesting a piece that was long shelved), contemplating the ethics of traveling to a country with an oppressive regime. It's that complexity Sekules said she liked and that suited her vision for the magazine. So what else is Dolce up to? His contributor's note says he is "currently dabbling in cyberspace"; Dolce, through Sekules, declined comment. (Asked if he was blogging or working on a start-up, Sekules said it was neither.)
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