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Glamour's election coverage push — for which it added Linda Kramer Jenning, formerly of the People magazine Washington bureau eliminated in last January's Time Inc. job cuts, as Washington editor — also includes profiles of women in the current presidential campaign in the title's January issue and more is planned.Glamour editor in chief Cindi Leive said there were few outlets covering the upcoming election that centered on the interests of young women, and the blog also offers a chance for less political readers to venture in alongside the diehards. "There's the hope that women browsing for beauty and fashion will see it and click on it, and I'm sure that's some of the reason the candidates want to be there," she said.
But by now, Leive said, the magazine has built relationships with the campaigns, "so I think they have a sense that it's not just going to be 'me and a hundred pages about mascara,' that it's going to be in the context of a magazine that talks about fashion and social and political issues that women care about."
Of the blogs Glamour has added in its Web presence this past year, Leive said, Storked, a real-life diary of a young woman's unexpected pregnancy and child rearing, has been the most popular. Asked what parameters would be used to tailor the coverage to the audience, Leive conceded, "Wonky and cerebral are not the adjectives we think are going to be applied to this." To wit, one of the first comments on Clinton's blog posting reads, "That is the best pic I've ever seen of Hillary. If she does win, I hope she gets a male intern under her desk!" — Irin Carmon
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