Memo Pad: Aquascutum's Dirty Weekend... Independent Spirit... Christy For Coin...

Aquascutum has drafted Gisele Bundchen and Irish actor Jamie Dornan for its latest global ad campaign, which was shot at one of Britain's most notorious stately homes.

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But this hasn't always been the case for other fashion-beauty titles. Nina Lawrence, vice president and publisher of W, said MRI's spring 2007 numbers present an accurate account of who its readers are. MRI reports the median income of the magazine's female readers is up roughly 28 percent over spring 2006.

Among fashion and beauty titles, Harper's Bazaar came in third, with a median household income of $76,873. The Hearst title also experienced the most dramatic growth spurt in terms of household income, with a nearly 33 percent increase over spring 2006. Like Lawrence, Bazaar's senior vice president and publisher, Valerie Salembier, said MRI's new figures closely mirror its internal data. "We've known our readers have a high household income," she said. "It's nice when syndicated [data] matches what we already knew."

As for the rest of the field, In Style's women readers earn a median income of $75,922, Elle is up almost 11 percent to $70,509, Jane's made $69,519 and Vogue's increased approximately 11 percent from last year, to $65,074. Like many of its competitors, Vogue does its own research, and later this year will release the findings from a study that shows a cultural shift taking place, called the "Feminine Model of Influence," said Joseph Giamarese, executive director of marketing. MRI reports that Allure's female base has a median household income of $63,768; Glamour, of $61,327; Marie Claire, of $59,673; Cosmopolitan, of $55,401, and Town & Country was up less than one percent, to $54,406. — Amy Wicks
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