Memo Pad: Aquascutum's Dirty Weekend... Independent Spirit... Christy For Coin...

Aquascutum has drafted Gisele Bundchen and Irish actor Jamie Dornan for its latest global ad campaign, which was shot at one of Britain's most notorious stately homes.

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Craig McDean will continue to shoot the brand's ready-to-wear campaigns. For fall, he shot on a Cinecittà set, painted in deep hues that complement Giannini's Lee Miller-inspired fall clothes. — Alessandra Ilari

CHRISTY FOR COIN: Supermodels are more into baubles than ever as they keep signing on to appear in fine jewelry ads. David Yurman has Kate Moss, Chopard has Eva Herzigova and now Italian jeweler Roberto Coin has nabbed Christy Turlington Burns. She was photographed for Coin's first celebrity-model-focused ad campaign by Inez van Lamsweerde and Vinoodh Matadin. The first ad, showing Turlington Burns wearing several gold necklaces in front of a starry night sky, will launch in the September Vogue.

Five percent of the sales of the jewelry shown in the campaign will be donated to YouthAIDS. "I have always tried to collaborate with brands who are effecting change on a larger scale, and I believe that Roberto Coin and YouthAIDS are doing just that. I'm proud to support that," said Turlington Burns in a statement.

The campaign, which features pieces from the Barocco, Fantasia, Cento, Roi Soleil and Appassionata collections, was designed by the New York-based marketing firm Kinney + Kinsella. — Sophia Chabbott

RICH READERS = HAPPY ADVERTISERS: Female readers of fashion and beauty magazines keep getting richer — at least according to the latest Mediamark Research data. W magazine again has proven that its readers can afford the high-priced fashion it purveys, as it has the highest median household income among women readers, at $104,057, according to MRI's report for spring 2007. Yet it may come as a surprise to many that Lucky came in second, with a median income of $87,013. "If you don't have a lot of money, you won't be happy reading this magazine," said Sandy Golinkin, Lucky's vice president and publisher. "We've always said we have more affluent readers than most people expect." A year ago, she said editor in chief Kim France conducted focus groups and learned that readers craved more luxury items. Predictably, this translated into adding higher price points inside the shopping title. "What we do [internal research] pretty closely matches MRI," said Golinkin.
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