Women’s Wear Daily
04.17.2014
fashion-memopad
fashion-memopad

Memo Pad: Aquascutum's Dirty Weekend... Independent Spirit... Christy For Coin...

Aquascutum has drafted Gisele Bundchen and Irish actor Jamie Dornan for its latest global ad campaign, which was shot at one of Britain's most notorious stately homes.

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Gisele Bundchen for Aquascutum

Gisele Bundchen for Aquascutum.

Photo By WWD Staff

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Most Recent Articles In Memo Pad
AQUASCUTUM'S DIRTY WEEKEND: Aquascutum has drafted Gisele Bündchen and Irish actor Jamie Dornan for its latest global ad campaign, which was shot at one of Britain's most notorious stately homes. The cinema-inspired ads were photographed on location at Cliveden, the former home of the Astor family and the famous backdrop to the Profumo Affair — the political and sex scandal that rocked Britain in the early Sixties. Mario Sorrenti snapped the pictures that, appropriately, depict "a weekend of stolen moments, intrigue and trysts," according to Aquascutum president and chief executive Kim Winser. "Gisele and Jamie are the perfect pairing to communicate our creative vision for the new season." During her wicked weekend at Cliveden, Bündchen wears one of five coats from Aquascutum Vintage, a new collection based on vintage Aquascutum designs worn by Hollywood heroines including Audrey Hepburn, Lauren Bacall and Sophia Loren — but presumably not Profumo maiden Christine Keeler. The campaign will break in the August issue of L'Uomo Vogue and later in the September issues of magazines including Tatler, British Vogue and Harper's Bazaar. — Samantha Conti

INDEPENDENT SPIRIT: Gucci has tapped Mert Alas and Marcus Piggot to shoot its first-ever ad campaign solely dedicated to the season's must-have accessory. For fall, it's the Indy bag, a rigid frame style with a strap inspired by the steering wheels of old racing cars, hence its name.

The two, which creative director Frida Giannini selected for their ability to interpret her vision, shot in a studio in London on a set that re-created the asphalt of a racetrack. Sprawled across the track is model Natasha Poly, shielding her eyes from the sun while dressed in a leather-and-fur blouson jacket and clutching a crocodile bag.

"This is not a typical still life campaign," said Giannini. "For me, the Indy bag embodies the core characteristics of the Gucci woman: sensuality and strength. This is why I wanted to create a dynamic setting."

The campaign breaks in August fashion titles worldwide.
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