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JULIA FOR JIL: A just-posted YouTube video revealed the new face of Jil Sander’s ad campaign for Jil, the house’s latest fragrance — “It” girl and Pop magazine art director Julia Restoin-Roitfeld. The brunette daughter of Paris Vogue editor in chief Carine Roitfeld appears in a minute-and-a-half backstage clip where she muses about how “proud and flattered” she is to represent the new generation Jil Sander woman. “I like this fragrance because it’s strong at first but then evaporates, becoming lighter,” the 28-year-old Restoin-Roitfeld says in the clip. Both the video and the ad campaign were shot by photographer Jan Welters in Paris, inspired by the perfume’s graphic bottle. The fragrance is produced by Coty Inc. A Jil Sander spokesperson declined to elaborate, but said Jil will hit store counters in September, preceded by events in Munich and Milan in June and July, respectively.
— Chiara Hughes