fashion-memopad
fashion-memopad

Memo Pad: Anna Wintour, Unfazed... Less i-D... Mariah Carey at Fashion Rocks...

Vogue editor Anna Wintour picked up where she left off after PETA members yelled in her direction.



LESS FREQUENCY: I-D, the edgy London-based style title, will reduce its frequency to six issues a year from 11 in response to the current economic climate. “We thought the best way of keeping the product strong was to bring out three issues a season,” said Terry Jones, who is also the title’s creative director and editor in chief. “That way we can retain the quality of photography….We didn’t want to do what other magazines have done, such as drop the quality of the paper. In order to keep going in the current climate, we’ve made the decision to do six issues a year.”

The next issue, June, will mark the magazine’s 300th. The title then will publish its August issue on July 9, to fulfill prebooked advertising pages. From September it will then publish six issues a year, with the winter and summer ones staying on newsstands for around four months. Jones said the title will be using its new schedule to develop its Web site, which will relaunch during the summer. “I don’t believe that print can be substituted [by the Internet],” said Jones. “I have ideas about the way i-D can use the Web and have the same impact as we do with print.”

— Nina Jones

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