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BRITAIN’S GOT…AMERICAN TALENT: BBC2 has commissioned a reality show that will thrust Liberty; its buying director, Ed Burstell, and a host of young British talent into the spotlight. The channel has already begun filming the six-part series “The Buying Game,” which will follow the fortune of young hopefuls taking part in Liberty’s second open call. Hundreds of designers are expected to gather outside Liberty Saturday for the call when they can show their goods to the store’s buying team in the hope of being snapped up for the fall season.
The show, to be aired this summer, will shadow the designers who are eventually short-listed and chosen as Liberty suppliers. “It’s great for Liberty and for young British talent,” said Burstell, adding: “I knew once I moved to another country that I would finally become a reality TV star.” Burstell joined Liberty in 2008 from Bergdorf Goodman.