Memo Pad: All About the Brand... A Serious Joke... No Impact - Yet...

The American Magazine Conference, as led by Men's Health editor in chief David Zinczenko, resolutely pushed its digital and multiplatform future — determined to be anything but a wake for the industry, as Zinczenko put it.

A SERIOUS JOKE: Stephen Colbert dined under his portrait Saturday night in a Charleston barbecue restaurant with family and "Comedy Central" crew during a weekend visit to his native South Carolina, where he has mounted a so-called presidential campaign as a Democrat and a Republican. His Southern-style meal was interrupted several times by fans of the star of "The Colbert Report," whom he bought a round of drinks, according to Sticky Fingers Restaurant waiter Michael Bourke.

Colbert picked up the $343 tab for all 15 in his party, insisting the dinner was on the campaign, Bourke said, and according to Federal Election Commission regulations, it's an allowable campaign expense. Colbert remained in his satirical character as a long-winded, egotistical conservative while dishing with fans, extolling the superiority of South Carolina's peaches, shrimp and barbecue. He has said nobody can pander to the "beautiful people of South Carolina" more than he can. Colbert also spoke seriously that the way to stimulate the U.S. economy was to create more jobs. Whether this was referring to his plans to boost the state's ailing textile industry if elected president could not be confirmed.

"I think Colbert's hilarious," said Bourke, a 22-year-old College of Charleston senior. "But to be honest, I think Jon Stewart is better. He gets more to the point."

Bourke, a registered South Carolina voter, said he plans to vote for Colbert in the upcoming primary. "There's no better choice out there," he said.
— Joyce Barrett

NO IMPACT — YET: It's been two weeks since Fox Business Network launched, and Jeff Zucker, president and chief executive officer at CNBC's parent, NBC Universal, said Fox has had "no impact on CNBC." "Business Day ratings are up," Zucker claimed, noting CNBC expects The Wall Street Journal to continue to provide business reporting to the network. Zucker confirmed he would have "loved to have" the Journal and Dow Jones, adding it was "looked at" four times in 10 to 12 years; however, in the end, the price Rupert Murdoch was willing to pay "made no economic sense for anyone other than Rupert."
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