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Memo Pad

Memo Pad: A View From The Top... We Did It For The Reader... Summer Crop...

Memo Pad: A View From The Top... We Did It For The Reader... Summer Crop...

by WWD Staff

Posted Friday June 08, 2007

From WWD Issue 06/08/2007

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During her talk, Fuller referred to her new book several times (and signed copies for interns who spent a good chunk of their weekly paychecks to buy it). She also imparted the "you can do it" pep talk, by recalling her own beginnings, including how she was denied entry into journalism school in Toronto but was accepted into law school, so she went for one year. After she quit, she approached the Toronto Star for a general reporting job, but the only open position was for a fashion reporter. The "knobby-kneed, no style" Fuller took on the assignment, although she was "fashion-impaired." As for her current role at American Media Operations, Fuller refused to answer questions about Janice Min's recent "Faux Biz" attack on competing celebrity tabloids and tried to steer clear of the recent retouched Star cover, "Jen's $5 Million Tell-All!" that showed Jennifer Aniston holding a stack of papers that, when retouched, could double as a manuscript. Fuller's defense? "The type [on the paper stack] was distracting and blurry." — Amy Wicks

SUMMER CROP:
Intern season marks a time when editorial assistants finally have someone on whom to look down, a halcyon time of brownnosing and connections-mongering, of angling for thankless tasks. Magazines, no strangers to nepotism, have invited in the usual mix of strivers and the well-placed. At Teen Vogue, Arthur Demarchelier (son of Patrick) is installed in the design department, while Vanessa Williams' daughter Melanie Hervey is interning at Allure. Michael Loeb, whose grandfather Marshall edited Fortune, Money and the Columbia Journalism Review, broke with the family dynasty to intern at Business Week, while Lily Newhouse is interning on the business side at Allure.

For the rest of the intern pack, there's the new Intern Memo, an e-mail newsletter started by brothers Will and Theodore Bressman, both media-savvy recent graduates of Harvard — the former a manager at video broadband site LXTV.com, the latter a freelance writer and former New York Observer intern. Perhaps that explains why the thrice-weekly newsletter, which includes tips and interviews, also features the travails of a certain Intern Samantha. She works at a travel magazine for a "lunatic boss, who laughed like a hyena and couldn't stop talking about how print media is a dinosaur." (Before travel magazine editors start narrowing their eyes at their recent arrivals, it may be helpful to know the brothers say "Samantha" is a composite of several people's experiences.) Through no marketing except word of mouth and a Facebook group, the list is nearly 3,000 strong into its second week. "We felt that [the newsletter] shouldn't be just utilitarian or didactic, but that there was something universal about the experience of being an intern," said Will Bressman. "The combination of feeling at times like you're a spare part, at times like they're counting on you to do the work that they don't want to do, and of pretending to know what you're doing." — Irin Carmon and S.D.S.
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