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Memo Pad

Memo Pad: A Time Departure... Oprah's Fashion Fixes... Photoshop Pro...

Memo Pad: A Time Departure... Oprah's Fashion Fixes... Photoshop Pro...

by WWD Staff

Posted Tuesday November 03, 2009

From WWD Issue 11/03/2009

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PHOTOSHOP PRO:
Jean-Baptiste Mondino is one fashion figure ready to play devil’s advocate to a recently proposed law in France that — if passed — would require retouched photos countrywide to carry labels stating they’ve been digitally altered. For the past weekend’s edition of French daily newspaper Libération’s Next magazine, the high-profile snapper, who predicts a return to more generous forms, took a boyish female model and gave her curves to demonstrate how retouching can also “glorify” a woman. Beautifying images is one of the oldest tricks in the book, he told the paper: “The photos of old Hollywood? Retouched! The iconic image of Che Guevara? Retouched! All the photos taken by Richard Avedon of Marilyn Monroe? Retouched! And all of this before today’s software existed, of course. Legs were lengthened using a wide angle; skins were smoothed through overexposure.” — Katya Foreman

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